48 HOURS IN TASMANIA

what? Brand collaboration with viral restaurant-discovery app Secondz. Leveraging their popular ‘48 Hours In…’ platform, we partnered to take on Tasmania – behind the wheel of the all-new Mercedes-AMG CLE 53 Coupé during its high-impact launch week.

why? to drive awareness for the CLE 53 while strengthening Mercedes-Benz Au’s ‘Explore’ brand pillar. We set out to showcase the vehicle in a natural, real-world setting – balancing authenticity with a sense of the unexpected.

where? CO-AUTHORED ORGANIC SOCIAL, edm, WEB EDITORIAL.

outputs: medium-form video, stills.

role/S: CREATIVE director, PRODUCER, SOCIAL EXECUTION.

TEAM: sTILLS BY ALASTAIR BROOK, MOTION BY SECONDZ.