GT 63 LAUNCH

what? Using Mt Wellington in hobart as our muse, we created the GT 63’s social-first organic launch campaign, showcasing the product being tested to its limits against incredible scenery.

why? To drive awareness for the halo product in the AMG portfolio, we executed world-class, engaging social content worthy of showcasing the supercar’s debut Australian drive.

where? CO-AUTHORED ORGANIC SOCIAL WITH GLOBAL MERCEDES-BENZ CHANNELS.

outputs: SHORT-FORM video, stills.

role/S: CREATIVE director, PRODUCER, SOCIAL EXECUTION.

TEAM: sTILLS BY gab scanu.